To create significant and consistent investment value by
attracting and developing exceptional people and
helping them build extraordinary, long-lasting, really big businesses


  • Invest in people first, ideas second
  • Put entrepreneurs’ interests ahead of our own
  • Be the first and easiest conversation for all entrepreneurs
  • Remember that we are rarely the 'smartest guys in the room'
  • Rely on the power of facts and intellect to make decisions
  • Tell the truth as we see it (even when it means a tough conversation)
  • Always deliver the best of Blue Collective to our entrepreneurs
  • Behave as principled professionals (and expect our entrepreneurs and partners to do the same) 
  • Operate as a meritocracy and as one firm
  • Keep entrepreneurs' interests confidential